STRATEGIC PRODUCT MANAGEMENT SYSTEM

PM Battle Map

The system for PMs who want to create markets, not follow them.

PROGRESSING TO THIRD LEVEL THINKING
FIG. 01 — THE DISAGIO
"I'm executing someone else's vision and calling it mine. I don't have my own system. I don't know how to create strategy — I only know how to run the play someone else drew up."

This is the senior PM ceiling. You can get to Director, even VP, on execution and luck. But you're fragile — you can't recreate your success because you don't own the thinking. This system changes that.

FIG. 02 — THE CORE ENGINE

Six Phases. One System.

PHASE 00 — THE QUESTION

"What doesn't feel right? Where does the world not work?"

Find the disagio — the feeling of unease that signals opportunity. Sense where value is waiting to be created before anyone else sees it.

KEY ACTIONS
01Sense the disagio — what doesn't work in your world?
02Scan using Six Paths — where is value waiting to be created?
03Find noncustomers — who ISN'T buying and why?
04Go deep with the Iceberg — what mental models create this friction?
05Validate with UPW — is this urgent, pervasive, worth paying for?
TOOLS & FRAMEWORKS
Disagio Identification/ Design Thinking
Six Paths Framework/ Blue Ocean
Three Tiers of Noncustomers/ Blue Ocean
Iceberg Model/ Systems Thinking
UPW Filter/ Pragmatic
Challenge Statement/ Design Thinking
OUTPUT: A validated, framed challenge worth pursuing
FIG. 03 — THE THINKING MODEL

Third Level Thinking

Most PMs operate at Level 1-2. Market creators operate at Level 3.

1
LEVEL 1: SURFACE
What's the problem? What's the solution?
React
2
LEVEL 2: CONNECTIONS
What are second-order effects? Who else is impacted?
Predict
3
LEVEL 3: TRANSFORMATION
How does this reshape the system? What game are we now playing?
Design
FIG. 04 — PROOF IN PRACTICE

Same Engine. Different Outputs.

See the system applied to building products and services.

PRODUCT EXAMPLE

HASM Platform

Human Attack Surface Management

Creating a new security category by converging 8 point solution domains around the human as the unified attack surface.

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SERVICES EXAMPLE

SHAZAM Security Services

Managed Security Services Program

Building a services portfolio that mirrors the attacker kill chain for credit unions who are compliance-driven but capability-poor.

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FIG. 05 — WHAT MAKES THIS DIFFERENT

Systems Thinking Applied to Product

MOST PMs ASK
"What do customers want?"
THIS SYSTEM ASKS
"What are all the moves on both sides of the game?"
THEN FINDS
"Where are the gaps no one else sees?"

You're not just doing empathy interviews — you're mapping the entire system, both sides, finding where it breaks down. That's what none of the PM courses teach.

Stop running someone else's plays.

Build your own system.